Smart Ideas for the New Recovery (???)

Here's some food for thought on making the most of your investment in marketing communications:

Beware of Hidden Mark-ups
When you're getting prices from web and print designers, ask them how much commission they're getting from printers, web hosting companies and other suppliers.  You'll probably be surprised to discover a markup of anywhere from 10 percent to several hundred percent.

 We think that taking commissions is a cheesy practice and we won't do it — we'd rather shop around for a good deal for you and just charge you for a little time spent getting you the best for your money.

Avoiding the Dot-Bust Trap
We're still getting inquiries from companies which want to develop high-end, full-featured e-commerce sites, but haven't done their homework.  What homework?  Modeling sales and revenue forecasts, figuring out infrastructure costs for processing and shipping orders … all the necessary elements for figuring out whether investing in web development is a good business decision.  If you need help getting to the numbers that support a go/no-go decision, we can help.   And we're glad to because we want to be part of your success.

The Economy of Templates
You want a well-designed look to all your business communications, but using a designer all the time isn't in your budget.  What do do?  Many business communications, both print and web, are good candidates for the template approach.  You hire a designer to create a template, and then you add your content to it for each project.  For presentations, we'll develop a top-notch template in PowerPoint for you and optimize it for either screen or print delivery.  For print documents, we can produce templates for you in a variety of software, including Word, Quark, PageMaker, and Acrobat.  And for websites, we can design page templates for you in FrontPage. 

Designing for Economical  Printing
Some designs can look great but turn into cost nightmares at the printer.  If you really, really want to pay for two color separation films and two PMS colors on press for every new business card order, that's fine.  However, we're pretty sure that many of you would rather have a business card design that lends itself to pre-printed shells to which names and numbers can be added in standard black ink at a much lower cost. 

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