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The most critical stage in developing a web site is the up-front
work: to end up with a web site that’s successful, it’s
critical to start with a solid strategic plan that tailors all web
elements to address key business issues. Among these are:
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OBJECTIVES
What do you want to accomplish by creating a web presence
for your business? Awareness, company information, sales, technical
support, leads generation? Is it possible to create objectives
whose fulfillment can be evaluated with measurable activity? |
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COMPETITIVE ENVIRONMENT
What is your competition doing on
the web? How do you evaluate their web efforts? How do
you distinguish your company in a competitive context? |
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AUDIENCE
Who are the key audiences for
your web site? In terms of their demographics and internet
usage pattern, what web features can you create that give them
more than they would otherwise get from traditional company
media? |
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BUDGET
What’s available and what’s
possible to accomplish within that budget constraint? |
Before writing one line of HTML or thinking
about a single graphical element, it’s absolutely imperative
that the strategic issues are fully explored. And, it’s also
critical that the team reaches a consensus regarding the strategic
objectives and commits itself to fulfillment of these objectives.
Next:
Develop Content
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